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Heart Bingo

About Heart Bingo:

Heart Bingo is an award-winning online bingo brand that is owned
and operated by media powerhouse, Global Media and Entertainment. The site has become one of the most popular in the UK thanks to its wide range of bingo games and big jackpots. Players can also access a huge selection of online slot and casino games.

The Challenge:

Heart Bingo has been on a mission to fine-tune its mobile app to deliver a more engaging and entertaining experience. As part of this, it wanted to improve the way it communicated with and marketed to players in order to drive on-site player activity and ultimately boost revenues. They also wanted to provide a unique and friendly way to help their customers with the sign-up process.

The Solution:

Heart Bingo used 2mee’s cutting-edge human hologram messaging platform to allow brand ambassador Olly Murs to record and deliver a series of hologram messages to users of the Heart Bingo app.
The messages varied from sign-up offers to supporting customers through the KYC process.

The Results:

2mee helped Heart Bingo to leverage the power of emotional marketing via the Olly Murs hologram messages, generating a 37% increase
in click through rates
. Heart Bingo was also able to drive a 27% increase in customer account logins and a 7% rise in customer account revenue over the duration of the promotion.

Key Stats:

37% increase in click through rates from the Olly Murs hologram

27% jump in customer account logins

7% boost to customer account revenue