William Hill is a British gambling company founded in 1934. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in London.
The Problem:
William Hill needed to scale the engagement of reachable customers within their active user base, they wanted to ensure comprehensive awareness amongst customers regarding the top-tier personalised bonuses and offers at their disposal. They also sought to increase both the Net Promoter Score (NPS) and Lifetime Value (LTV) of their user base.
The Solution:
HoloMessage® was used to engage customers with unique influencer messages at the crucial point of decision. Integrated, and streamlined SaaS workflows allowed William Hills influencers to record from their own smartphone, allowing William Hill to deploy the messages on their website and app within minutes.
The Results:
✅ 55% of the segmented audience engaged with the HoloMessage®
✅ 1 impression of influencer HoloMessage® outperformed 31 days of persistent Banner Ad!!
✅ Crucial “Statistically Significant Uplift” in customer opt-ins delivering a substantial increase in projected revenue
