About the municipality of Hilversum:
Hilversum is a city and municipality in North Holland and is one of the largest conurbations in Europe. The city is home to the headquarters, studios and broadcast stations of several major radio, television and newspaper companies, and is known for being the Media City of the Netherlands.
The challenge:
The municipality of Hilversum wanted to generate greater involvement from its citizens across various issues impacting the city. This included new ways of getting citizens interested in subjects they had not previously engaged with. A key focus was energy saving and improving the overall living environment. The question on the lips of officials
was how the local government could inspire citizens to become more involved with these issues.
The solution:
Hilversum used 2mee’s Hologram Messaging solution to replace textual information on its websites to better inform citizens about the various energy-saving agreements and incentive schemes that were available
to them. The human hologram messages were easily recorded by the mayor and other city officials, in most cases using their smartphones and the 2mee app. Messages were then deployed across the city’s websites from the 2mee platform.
The results:
One in 2.5 visitors watched and listened to messages in full. One website saw a 33.64% CTR with 20% of those going on to the call to action.
