About Bet Victor:
BetVictor is one of the most established online gambling operators in the world with customers in 150 different countries. Established in 1946, the online sportsbook and casino operator employs more than 400 people across offices in Gibraltar, the UK and Hungary. BetVictor has always positioned itself at the cutting edge of innovation to stand out from its rivals across key areas including product, player experience and marketing.
About Racing TV:
Racing TV is a British TV channel and website that offers unrivalled access to live horse racing news and results. It also provides punters with the latest betting odds, racing tips and expert analysis plus the option to play with the best odds and claim generous bonuses at the top sportsbook brands in the UK.
The challenge:
BetVictor wanted to improve its presence on the Racing TV site as part of its customer acquisition strategy for the 2022 Grand National. This would allow it to increase click-through rates from the site to its landing pages which would ultimately drive conversions and revenues. The challenge was how to stand out on a site packed full of competitor brands.2mee.com Case Study: Bet Victor
The solution:
The BetVictor team used the 2mee platform to allow brand ambassador Michael Owen to record multiple human hologram messages that were then deployed very quickly to the Racing TV ‘Free Bets’ page for
mobile and desktop. The messages were scheduled on the platform to automatically change before, during and after the Grand National racing event.
The results:
2mee delivered a third of all new player acquisitions for the month of April, with the hologram message only being active for one week. This delivered an incredible 36% average Click Through Rate (CTR)
to BetVictor on an extremely competitive page.
✅ 36% CTR over the promotional week
✅ 33% increase in CTC over the promotion week
