About QPR FC:
Queens Park Rangers is a professional football club that competes in the EFL Championship. Founded in 1882, it is one of the most historic football clubs in England with a large and loyal fanbase. Many of these fans flock to its Loftus Road stadium to support the team on matchday while others engage with the club through channels such as its dedicated club app, social media and its QPR+ matchday subscription service.
The challenge:
QPR wanted to ensure that every fan was receiving relevant and factual information about the club. But with a global audience, that can be easier said than done. The club turned to 2mee to help them take fanbase engagement to the next level while also improving its commercial capabilities.
The solution:
QPR used 2mee’s HoloMessage™ solution to deliver direct hologram messages to fans within its official app. The hologram messages were easily recorded by players, coaching staff and match-day pundits using 2mee’s simple-to-use creator app. This meant that backroom staff could use the recorded content without any editing, pushing messages to app users instantly.
The results:
One message from “The Gaffer” achieved a click-through rate of 58%
Overall CTRs increased from low signal number to up to 27%
Moved from a fan engagement tool to something that the commercial team could use for corporate events.
